Current Consumer Issues - Audiences and Institutions from missgillies
http://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports-case-studies-audience-research/new-ways-reaching-audiences-distribution
Further reading...
http://www.theglobeandmail.com/arts/film/eu-wants-more-movies-released-online/article4631317/
http://www.wired.com/wired/archive/13.12/soderbergh.html
http://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports-case-studies-audience-research/new-ways-reaching-audiences-distribution
Further reading...
http://www.theglobeandmail.com/arts/film/eu-wants-more-movies-released-online/article4631317/
http://www.wired.com/wired/archive/13.12/soderbergh.html