Revision Quizzes

The Hobbit
https://quizlet.com/_3d8uen
https://quizlet.com/205252977/the-hobbit-flash-cards/

Frozen
https://quizlet.com/_3da12w
https://quizlet.com/203998021/frozen-audiences-and-institutions-key-points-flash-cards/
https://quizlet.com/206247868/frozen-flash-cards/

The Fifth Estate
https://quizlet.com/205125414/the-fifth-estate-flash-cards/

Shifty
https://quizlet.com/203699435/shifty-case-study-flash-cards/

12 Years a Slave
https://quizlet.com/204171299/12-years-a-slave-flash-cards/
https://quizlet.com/204953607/media-studies-12-years-a-slave-flash-cards/

TV Drama Terms
https://quizlet.com/205066170/flashcards

The Hobbit Revision

Marketing
Pre Launch and the Marketing of Suspense
Marketing Lesson learnt from the Hobbit
PJ defends new Technology
3D Tech divides reviewers
The Visual Effects secrets

The Key Case Studies

Shifty (link if Prezi does not load)


The Hobbit

Marketing the Hobbit

Marketing The Hobbit from Naamah Hill

The Hobbit

The Massive Summary - Hobbit from Naamah Hill

Best not to get too carried away with this one (but it is my favourite!)

http://www.thedrum.com/news/2012/10/26/empire-launches-marketing-campaign-promote-hobbit-edition

http://recessionsolution.com/2012/12/19/6-more-content-marketing-strategies-from-the-hobbit-movie/

http://contentmarketinginstitute.com/2012/12/content-marketing-strategies-the-hobbit/

http://howmoviemarketingworks.com/2013/01/15/what-was-the-hobbit-promotion-plan/

http://www.theonering.net/torwp/2012/06/16/57489-the-onion-reveals-jacksons-genius-marketing-campaign/

http://adage.com/article/media/things-hobbit-explodes/238572/

http://www.jolleychris.com/2012/11/brilliant-marketing-air-new-zealand-the-hobbit/

http://www.geekosystem.com/the-hobbit-windows-phone/

http://www.campaignasia.com/BlogEntry/333069,The+Hobbit+takes+brand+partners+on+an+unexpected+journey.aspx

http://www.marketingmagazine.co.uk/article/1160525/microsoft-mobile-ads-star-hobbit-characters

http://geektyrant.com/news/2012/10/23/dennys-hobbit-inspired-menu-saddest-marketing-campaign-ever.html

http://www.stateofdigital.com/hobbit-history-case/

http://www.defactointeractif.com/en/Blog/2011/11/The%20Hobbit%20blog

http://www.boxofficemojo.com/movies/?id=hobbit.htm

http://en.wikipedia.org/wiki/The_Hobbit:_An_Unexpected_Journey

http://www.imdb.com/title/tt0903624/

http://www.cinemareview.com/production.asp?prodid=11240

http://uk.ign.com/wikis/the-hobbit/Production_Notes

http://www.the-numbers.com/movie/Hobbit-An-Unexpected-Journey-The#tab=summary

http://www.thehobbitblog.com/

http://www.youtube.com/watch?v=qWuJ3UscMjk – You won’t have time to watch the whole thing but this is all the production blogs by Peter Jackson.

Marketing the hobbit from JenniferAnnTrimnell

Marketing the hobbit from JenniferAnnTrimnell

Global. National and Local Audiences

Global and local audiences 2015 from Naamah Hill

The Hobbit Summary

Marketing the Hobbit

Please make sure that you complete the homework task on the last slide by 14 March!
I have also included two extension reading on other films and their marketing campaigns.

Marketing Cloverfield and Harry Potter