Holiday Homework Tasks

Using the sheets I gave you in class you need to find out as much about our five case studies films as possible. Below this post you will find a post for each case studies where I have collected a range of resources for you to look through.  You can look at others as well.  As you read up on the case studies try to find the information into one of the boxes on the sheet - note that some case studies might not have a lot in some boxes while other will have too much to fit.  Pick the best information, write small and use the back of the sheets if you need too. Don't forget to read the booklet you were given at Xmas.  It has extra information and case studies.  You can use the information from there in the exam as well.

PRACTICE QUESTION

What significance does the continuing development of digital media technology have for media institutions and audiences?

Due in first Monday back after the break.

Some resources to help

Example 1

Example 2

Example 3

Example 4

The Hobbit

The Massive Summary - Hobbit from Naamah Hill

Best not to get too carried away with this one (but it is my favourite!)

http://www.thedrum.com/news/2012/10/26/empire-launches-marketing-campaign-promote-hobbit-edition

http://recessionsolution.com/2012/12/19/6-more-content-marketing-strategies-from-the-hobbit-movie/

http://contentmarketinginstitute.com/2012/12/content-marketing-strategies-the-hobbit/

http://howmoviemarketingworks.com/2013/01/15/what-was-the-hobbit-promotion-plan/

http://www.theonering.net/torwp/2012/06/16/57489-the-onion-reveals-jacksons-genius-marketing-campaign/

http://adage.com/article/media/things-hobbit-explodes/238572/

http://www.jolleychris.com/2012/11/brilliant-marketing-air-new-zealand-the-hobbit/

http://www.geekosystem.com/the-hobbit-windows-phone/

http://www.campaignasia.com/BlogEntry/333069,The+Hobbit+takes+brand+partners+on+an+unexpected+journey.aspx

http://www.marketingmagazine.co.uk/article/1160525/microsoft-mobile-ads-star-hobbit-characters

http://geektyrant.com/news/2012/10/23/dennys-hobbit-inspired-menu-saddest-marketing-campaign-ever.html

http://www.stateofdigital.com/hobbit-history-case/

http://www.defactointeractif.com/en/Blog/2011/11/The%20Hobbit%20blog

http://www.boxofficemojo.com/movies/?id=hobbit.htm

http://en.wikipedia.org/wiki/The_Hobbit:_An_Unexpected_Journey

http://www.imdb.com/title/tt0903624/

http://www.cinemareview.com/production.asp?prodid=11240

http://uk.ign.com/wikis/the-hobbit/Production_Notes

http://www.the-numbers.com/movie/Hobbit-An-Unexpected-Journey-The#tab=summary

http://www.thehobbitblog.com/

http://www.youtube.com/watch?v=qWuJ3UscMjk – You won’t have time to watch the whole thing but this is all the production blogs by Peter Jackson.

The Fifth Estate

The Fifth Estate Case Study from missgillies

As this one of the case studies that you seem to know the least about make sure you spend extra time researching it! Start with some of these articles

http://en.wikipedia.org/wiki/The_Fifth_Estate_(film)

http://www.imdb.com/title/tt1837703/

http://www.theguardian.com/film/shortcuts/2013/dec/01/fifth-estate-flopped-julian-assange-wikileaks-guardian

http://www.nme.com/filmandtv/news/wikileaks-movie-the-fifth-estate-named-2013s-biggest/326890

http://www.huffingtonpost.com/2013/10/21/fifth-estate-flops_n_4135476.html

http://insidemovies.ew.com/2013/10/20/box-office-disaster-benedict-cumberbatch-the-fifth-estate/

http://variety.com/2013/film/news/audiences-to-hollywood-we-dont-care-about-wikileaks-1200735420/

http://www.digitalspy.co.uk/movies/news/a525054/benedict-cumberbatchs-the-fifth-estate-flops-at-us-box-office.html

http://www.hollywoodreporter.com/news/toronto-fifth-estate-could-be-623360

http://www.telegraph.co.uk/culture/film/10392688/Wikileaks-film-The-Fifth-Estate-bombs-at-the-box-office.html

http://www.boxofficemojo.com/movies/?id=fifthestate.htm

Shifty

Shifty Case Study from Naamah Hill

As very few of your knew about this film start learning about it now! And I don't just mean watching it..... Read about it too!

http://en.wikipedia.org/wiki/Shifty_(film)

http://www.imdb.com/title/tt1104126/

http://www.guardian.co.uk/film/2009/apr/24/shifty-film-review

http://www.bbc.co.uk/bbcfilms/film/shifty

http://www.filmeducation.org/shifty/

http://microwave.filmlondon.org.uk/get_inspired/shifty/

http://www.sbbfc.co.uk/CaseStudies/Shifty

http://www.timeout.com/film/reviews/87051/shifty.html

http://londonist.com/2009/04/film_review_shifty.php

Frozen

Unit G322 - Frozen (Case Study) from MissCTurner

 

Attack the block and frozen synergy from bethellis16

 

Frozen essay from Naamah Hill

A Selection of Articles on FROZEN - you don't have to read them all (unless you are obsessed and want to.....)

http://en.wikipedia.org/wiki/Frozen_%282013_film%29

http://collider.com/frozen-movie-secrets/

http://www.hollywoodreporter.com/news/oscars-frozen-disney-invents-a-659175

http://www.voiceovertimes.com/2014/03/05/frozens-complicated-production-pays-off-at-the-oscars/

http://techpageone.dell.com/tech-culture/tech-behind-disneys-frozen/

http://boxofficemojo.com/movies/?id=frozen2013.htm

http://www.forbes.com/sites/scottdavis/2014/01/15/what-marketers-should-learn-from-disneys-frozen/

http://www.forbes.com/sites/scottmendelson/2013/12/10/in-defense-of-disneys-false-frozen-sell/

http://adage.com/article/cmo-strategy/disney-managed-frozen-red-hot/294757/

http://www.thedrum.com/opinion/2015/02/03/frozen-frenzy-marketing-lessons-disneys-unstoppable-franchise

http://www.becausexm.com/blog/great-experiential-marketing-disney-frozen-s-have-a-go-at-let-it-go

http://www.newyorker.com/science/maria-konnikova/how-frozen-took-over-the-world

https://theadvertisingoutlet.wordpress.com/2014/03/26/disneys-unique-marketing-approach-for-frozen-and-why-it-worked/

http://www.thewrap.com/disney-releases-frozen-online-film-still-box-office-top-10/

http://www.forbes.com/sites/scottmendelson/2013/11/22/why-disneys-frozen-opens-today-on-one-screen/

http://www.the-numbers.com/movie/Frozen-%282013%29#tab=summary

http://www.telegraph.co.uk/culture/disney/11272915/frozen-biggest-selling-dvd.html

http://www.officialcharts.com/chart-news/disneys-frozen-reaches-massive-sales-landmark-3325/

http://variety.com/2014/film/news/frozen-sells-3-2-million-dvd-blu-ray-discs-in-one-day-1201139509/

http://www.bloomberg.com/news/articles/2014-05-07/disney-profit-rises-as-frozen-dvd-tops-home-video-chart

http://news.sky.com/story/1421107/disney-basks-in-frozens-profit-making-glow

http://www.dailymail.co.uk/femail/article-2856095/1-billion-Frozen-fever-Animated-movie-lucrative-Disney-cartoon-thanks-blizzard-spin-merchandise.html

http://www.independent.co.uk/news/business/analysis-and-features/disneys-frozen-the-power-of-princess-merchandising-9899016.html

http://fortune.com/2014/11/25/frozen-dethrones-barbie/

Summary of Audiences and Institutions

Exam advice 2015 from Naamah Hill

12 Years a Slave

12 years a slave from Naamah Hill

Issues with marketing the film
Controversy surrounding some of the posters used
The Daily Mail's take on the posters

Wikipedia
IMdB

Distribution Scandal!

The Power of Stars?

Official Website

 

12 years a British Film? from Naamah Hill

Tv dramas and the exam 2015 from JenniferAnnTrimnell

Marketing the hobbit from JenniferAnnTrimnell

New forms of distribution from JenniferAnnTrimnell

Marketing the hobbit from JenniferAnnTrimnell

Global. National and Local Audiences

Global and local audiences 2015 from Naamah Hill